top of page


Jean-Marc Borello ​, native of Aix-en-Provence, grew up between a military father and a mother
factory Girl. In 1967, at the age of 19, he began a career as a specialized educator in a center
welcoming young delinquents. He begins to work with “extreme” cases of
young people “deemed unbearable in a prison environment”.
In 1982, he joined the Interministerial Mission for the Fight against Drug Addiction (MILT), where he
uses his knowledge of addiction issues.
From 1984 to 1986, he held two positions in political cabinets: that of mayor of
Marseille, Gaston Defferre, then that of the delegate in charge of new transformations
to the Prime Minister, Gilbert Trigano, of whom he is chief of staff.
He therefore spent 10 years holding positions related to public service. In 1987, his
his career took a first turn when he decided to accept a position at the head of a
group of SMEs. He then discovered the world of business, a decisive moment for the future of
SOS group.
In 1997, his career took a second turn. Having created the SOS Group in 1984 in
as a volunteer, ​Jean-Marc Borello decides to devote himself to it full time. The group
SOS then began rapid development, which led it to today be the first
social enterprise in Europe, with 18,000 employees, nearly 500 establishments, 910 million
euros in turnover and a presence in 44 countries.
The SOS Group operates in 8 sectors: seniors, solidarity, youth, employment,
ecological transition, international action, culture and health. These areas are
often interconnected, and the SOS Group draws its strength from its presence and its vision
overview of the issues linked to exclusion, as well as its culture of innovation
social. He does not hesitate to test avant-garde solutions, which have regularly inspired
public policies after having proven them.
The “Seniors” sector is an important division within the SOS Group: it is the second
manager of a non-profit establishment for the elderly in France. Recognized
to have a positioning promoting identical quality of services whatever the
level of income, the SOS Seniors Group is trying to spread this model, by offering
several solutions to improve the lives of EHPAD residents and their caregivers.
The SOS Seniors Group, with its General Director Maryse Duval, is leading the project of a
society that listens to the needs and desires of elderly people, whatever their
situation. The policy of aging well must currently respond to two major problems:
EPHADs with unequal quality of service and prices, and the difficulty in benefiting from a
home support adapted for seniors who wish it. These problems do not
are not ready to disappear: if today we count 2.1 million people aged
85 years or more in France, this figure will have doubled in 2050.
The ​SOS GROUP ​ then proposes that the quality of EHPADs should no longer be conditioned by
their legal status (commercial, public or private non-profit EHPAD), their community
territorial location or the price of accommodation. Many complaints are emerging these
recent years, both in terms of the quality of care for residents and the conditions
of staff work, subject to a logic of sometimes disastrous cost reduction.
The SOS Group is proposing to introduce a model that is both fair and innovative: over-rent
united. This system, already in place in the Group's establishments, allows each
resident to finance their accommodation according to their means, so that everyone has access
to an equivalent quality of service. In addition to being a fair model, it allows
improve the quality of service (by reducing dependence on public spending) and
social diversity (by making the same establishment accessible to people with incomes
unequal). Solidarity is no longer only intergenerational, but also takes place
within the same generation.
Secondly, the SOS Seniors Group seeks to develop the quality of the service offered and
to constantly innovate. It promotes a quality nutritional policy, matched
leisure, cultural and physical activities. Elderly people can thus benefit
quality care and individualized support. The EHPADs of
Groupe SOS are therefore equipped with the latest generation technologies, such as
connected floors to detect falls or even remote expertise spaces and
telemedecine. In 2014, he launched the Silver Fourk project, which promotes healthy eating
Health & Pleasure in the establishments concerned. He sets up physical activities
adapted. The SOS Group seeks to make the EHPAD a pleasant place to live for
residents and staff alike.
Finally, the SOS Seniors Group wishes to make each establishment a platform for
services for its entire territory, allowing in particular that elderly people who
wish to stay at home as long as possible. This makes it possible to provide a
complete care for each senior, from their home, thanks to the expertise of
the EHPAD closest to his home. Care is thus coordinated thanks to this
EHPAD platform outside the walls, and caregivers relieved in their task. The EHPAD,
opening onto its territory, could also become a place of socialization between
residents and outsiders, who can go there for a meal, an activity
sports, an appointment with the hairdresser.... The SOS Seniors Group launched this project in 3
of its establishments which offer personalized local support to
seniors at home. This support includes support in organizing life
daily, in the organization of health services, adaptation of housing,
the organization of “comfort” services (manicure, hairdresser, etc.) and the management of
“critical” situations (calling a plumber, etc.).
These three components of the SOS Group project for seniors are intended to improve
living conditions of elderly people, regardless of their income level.
Outside the SOS Group, ​Jean-Marc Borello makes several activist commitments. He
has been involved in the fight against AIDS for many years. He has
notably served as President of the Union of Associations for the Fight against AIDS (UNALS),
Vice-President of Sidaction, Vice-President of Local Elected Officials Against AIDS and Director of the
publication of the Journal du Sida.
He taught for a few years, between 1998 and 2003, at Sciences Po. He is responsible for
social questions, with students preparing for the ENA competitive examination.
He wrote one of his flagship books, “Les pieds sur terre, la tête dans l’étoiles” in 2013.
In this work, he shows how the SOS Group positioned itself as a herald of
social enterprise, by combining logics of efficiency in the economic model and
serving the general interest, with the aim of combating exclusion.
In 2015, he wrote the “Manifesto for a United World” in collaboration with Jean-Guy
Henckel. It calls for building a people-oriented, meaningful economy. Of
In this way, we will be able to fight against the loss of hope, social divisions and
economic and environmental problems.
As the SOS Group grows, it drives actions aimed at
disseminate its model, and share its expertise as a leader in social entrepreneurship.
He participated in the creation of the Movement of Social Entrepreneurs (MOUVES), of which he was the
first president between 2010 and 2013. This movement aims in particular to raise awareness
social entrepreneurship to the general public, and to encourage meetings and exchanges of
professionals among themselves.
In 2016, Jean-Marc Borello was elected “Entrepreneur of the Year” by the Schwab Foundation,
in his role as Chairman of the Management Board of the SOS Group.
Jean-Marc Borello ​ signs two new books in 2017, with complementary topics.
The first, “For a capitalism of general interest” describes what he considers to be a
system of the future to alleviate the economic, social and ecological crises of the country on the
long term. As the State is not able to respond alone, Jean-Marc Borello considers
that we must create a union of three types of actors: lucrative, non-profit and of general interest.
In this model, it is necessary for actors in the solidarity and welfare sectors to
the company comes together on common values. On the side of the solidarity sector, it
will involve integrating economic performance as a means of combating exclusion
and not an obstacle. On the business side, it will be necessary to rethink the place of capital to
think in the long term, with actions involving less risk and more
long-term profits. The book is a great success in bookstores, and must be reprinted.
The second is entitled “Choose your World”, and includes a preface by Nicolas Hulot. THE
book studies the impact of ecological social enterprises. These are in fact pushed to
innovation in governance modes and economic models, in order to
achieve their goal: to do better with less. In this philosophy, companies
Ecological social policies seek both social benefits and capital preservation
Jean-Marc Borello also signed a report, “Let’s give ourselves the means for inclusion
», ordered by the Minister of Labor Muriel Pénicaud. He presents 19 proposals,
based on an observation from the SOS Group: no one is unemployable. From this he shows
how unemployment is often the consequence of collective responsibility, and not
individual. He also explains that subsidized contracts have largely missed their mark.
integration objective, and proposes to rethink the integration path in a more complete way. He
should take into account the training needs, the characteristics of the individual and the
territorial logics.
He is an officer of the National Order of Merit and a knight of the Legion of Honor.
Learn more about Jean Marc Borello: </

  • LinkedIn Social Icône
  • wikipedia-logo_318-64680
  • Twitter Social Icon
bottom of page